Brand development for Level

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Client and Role

Level Blends is a lifestyle cannabis brand based in San Francisco. I worked directly with marketing and their CEO to explore different ways of communicating and evolving their brand through photography, digital ads, publication, and social media.

 

Lifestyle Photo Series

Photography, concept and styling done by me.

This series of photos was styled to illustrate the environments in which LEVEL product could be used. LEVEL as a product focuses on customized blends of cannabis, depending on the consumer’s preference. Each product matches to a type of mood or feeling. These photos pair those products with the feeling and environment one might experience using each specific strain.

Bedroom, bedside table enviornment

Bedroom, bedside table enviornment

Social, outdoor park environment

Social, outdoor park environment

Beach, vacation environment

Beach, vacation environment

Social media explorations

Social media explorations