a Visual identity for St. Gallen Natur Museum


When looking for something to symbolize the St. Gallen Natur Museum, I was inspired by Aristotle’s natural elements. All things in nature are composed of different parts. Textures and linear lines also caught my eye. In nature, some of the most dominant lines are horizontal.  A horizon line divides a landscape into earth and sky, or water and sky. 


I began the identity process with the logo. I chose to work with squares (four sides = four elements) similar to some diagrapms I saw of the natural elements. Here I experiemented with the combination of an N and the square as well as dividing the N itself into four parts with a single horizontal line. The yellow dot represents a sun over the horizon.