Post Creation Redesign
UX design • Framework
Company: Linkedin
My role: UX designer for post creation
Overview
The goal of this redesign was to help users feel empowered & confident to post through a guided and focused experience.
Challenges
- Understanding the use cases for why users post on LinkedIn
- Helping users feel confident and informed while keeping the creation flow lightweight
- Designing for partner team needs and feature integrations
Solution (shown below)
- Launched a more prominent and discoverable entry point
- Designed a scalable framework for partner teams to implement new types of posts
- Launched Hashtag recommendation component
Discoverable entry point
I redesigned the entry-point component located on the LinkedIn feed. The new design was more actionable and prominent leading to a significant increase in CTR and better user discoverability of where to post.
Scalable framework for new features
During the redesign it was important to consider new posting features from partner teams. I designed a framework that allowed the post box to scale.
Hashtag suggestions
During the redesign, I also launched a new suggested hashtag component.
2 step creation
I designed a 2 step creation flow for posting to give users more security and confidence when publishing.