profile completion Meter

product design  I  UX Design  I  Gamification

 

 
 

Overview & Challenge

How might we encourage novice members to add essential content to their profile?

Member goals:

How do we show members the value in having a complete profile? How do we motivate them to take action in adding personal information? Having more profile information improves their ranking in search results, which connects them to opportunity. 

BUSINESS GOALS:

20% of members are quality,  driving nearly 90% of all value. How can we improve profile completeness in order to better the LinkedIn ecosystem

(Shown Right) See the profile completion meter featured in LinkedIn's public launch of the redesign.

 

 
PCM-qualitymember.png

Drive for quality members

 

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Internal Quality rating

 

 

Pre-existing Designs

  • Evaluated previous versions of the profile completion meter
  • Identified the gaps in the problem-solving space
  • Performed competitive analysis (Facebook, Twitter, Tinder, AngelList etc.)
  • Identified goals and room for improvement with my PM for the next version
 
 

Brainstorming and Explorations

 

Audience

Novice, active members

 

Version 1

 

User Testing

9 members in the Bay Area

 

 
 

This product is Now Launched to Mobile and Desktop 100%