Profile Completion Meter
UX design • Gamification
Company: LinkedIn
My role: UX designer for identity page
Final desktop & mobile design
Overview
I was tasked to redesign a profile completion meter that left users feeling confused and unsure how to reach a completed profile.
The profile completion meter is a LinkedIn legacy feature that encourages users to add profile information.
By increasing profile data we hoped to better the internal Linkedin ecosystem. More data means more relevant search results.
Challenges
Understanding Novice users and what would motivate them to add essential information to their profile.
Understanding what benefits the product could bring to users through their data (i.e. more info can improve search result ranking)
Process
& Exploration
- Evaluated legacy versions of the profile completion meter
- Competitive analysis of digital products with Profiles
- Explored different gamification methods
- Conducted UXR with 9 participants in-lab
Solution:
A meter that ties progress to actionable cards
Core design components
Results
The new meter increased profile completion by over 100%. Users appreciated the badges and felt rewarded for their efforts.