profile completion Meter
product design I UX Design I Gamification
Overview & Challenge
How might we encourage novice members to add essential content to their profile?
How do we show members the value in having a complete profile? How do we motivate them to take action in adding personal information? Having more profile information improves their ranking in search results, which connects them to opportunity.
20% of members are quality, driving nearly 90% of all value. How can we improve profile completeness in order to better the LinkedIn ecosystem
(Shown Right) See the profile completion meter featured in LinkedIn's public launch of the redesign.
Drive for quality members
Internal Quality rating
- Evaluated previous versions of the profile completion meter
- Identified the gaps in the problem-solving space
- Performed competitive analysis (Facebook, Twitter, Tinder, AngelList etc.)
- Identified goals and room for improvement with my PM for the next version
Brainstorming and Explorations
Novice, active members
9 members in the Bay Area